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Old 05-07-2010, 12:04 PM   #22 (permalink)
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Originally Posted by cfg83 View Post
I don't think exoticars are good analogies in this discussion because EV1s were never sold at or above what they cost to make.
I think that in fact the exotic cars prove the point. If you're an automaker, success isn't determined by how many of a model you sell, but by how much profit you make on your sales. So since Porsche, Ferrari, &c are able to make profits despite (or because of) low volumes, it's hard to call them flops. And contrariwise, if GM sells lots of Hummers & Suburbans, but goes bankrupt in the process because all the "dealer incentives" means they're being sold at a loss, can you really call those models successful?
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