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Old 05-17-2010, 05:59 PM   #17 (permalink)
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Originally Posted by mcrews View Post
THe low end of their model lines barely breakeven.
But there's the problem: equating "light and simple" with the low end of the product line. Consider the opposite approach, in which Lotus builds the light and simple Elise and sells it at $48K.

Or to take the CRX as a base, Honda sells the Fit at $15-20K MSRP. Suppose they started with the basic Fit platform, and built the lighter, quicker next-gen CRX on it. Wouldn't there be people willing to pay a $5-10K premium over the basic Fit for one?
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