[Piwoslaw]

There are so many automotive magazines, many of them specialize in certain areas, like trucks, hot-rods, tuning, etc. But I've never seen a magazine dedicated to eco cars and ecomodding. Sure, many magazines will mention that a new EV or hybrid is being planned, there may be a fuel economy test every once in a while, maybe even a special "green" issue (though not on recycled, unbleached paper), but nothing permanent.

When a newspaper dedicates its automotive section to performance cars, with 6-7 digit pricetags, 3-4 digit horsepower, and 1 digit MPG ratings, the article is written to make you drool. The engine has larger displacement than the trunk. Every detail of the car is mentioned as if no car could funtion without it. Fuel economy is almost never mentioned, but superb acceleration and max speed are repeated over and over again.
But when the paper reviews an economy car, let alone something really thrifty, suddenly nobody's drooling. Yeah, it gets 50mpg in the city, but who cares when it has only 60 horses under the hood. So what that with some care you can get triple digit mpg's when it seems like it takes ages (11 seconds) to get from 0 to 60mph, so the max speed is a mirage anyway. Sure, you can fit 5 people plus lots of luggage, but who's going to want to ride around with you? Who's even going to notice you? Yeah, it costs only 25 grand, but you don't get the exotic wood driving wheel or even the 120-speaker 5-dimensional all-around-inside-and-out super sound system. Bummer. Not worth it, unless you can't afford anything better. But next week we'll review something more driveable, the Abarth version of the Bugatti Veyron.

See the difference?

So if there are scores of magazines on cars, baseball, knitting, mp3 players, etc, isn't there at least one dedicated to using less fuel?
Or maybe EcoModder-on-Paper shouldn't make its way onto the newsrack? At the moment EM (and a few other other similar sites) are communities at a very high level. There is lots of info here and it is not diluted. There is probably more news to be published than in a fishing magazine. Does the art of fishing change so much and so quickly that 5 or 10 120-page magazines have to print a new issue every month? (I know that at least 80 of those 120 pages are advertisements.)
Or maybe paper mags are on their way out, and interest in saving fuel came around when physically printing magazines is doesn't ever compare to on-line versions?

BTW: How often does a driver need to get to 60mph in less than 5 seconds? What percent of a car's life is spent at speeds close to (above 80%) its max speed? Maybe a few minutes during the whole 20-30 years the car is on the road. So who cares?