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I don't believe his idea is really going to improve fuel economy of buses that much to merit all the investment.... honestly, i think pepsi is just trying to make an example out of the kid because fuel economy us beginning to be a sensitive topic and the kid happens to be relatively well spoken (pretty much a good example for pepsi's campaign).
We all know most of the improvements will come from mods to the rear of the bus.
By the way, Pepsi is now using this kid and his idea for their commercial for the campaign......
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