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Old 06-02-2010, 08:24 PM   #20 (permalink)
jkp1187
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Looks like it is now official -- the Ford Bd. of Directors voted to kill Mercury today.

Ford kills off Mercury brand to focus product line - MarketWatch

But they are diverting the money and resources into Lincoln.

Quote:
"Our Ford brand is gaining momentum and winning customers around the world," CEO Alan Mulally said. "Now, we are going to use the same laser focus to further strengthen Lincoln and deliver even more products luxury customers really want and value."
Even if they knew they were going to have to do it, it was probably better for them to wait until now to kill the brand -- if they'd done it last year, they would've been easily lumped in with GM and Chrysler.
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