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Toecutter: the problem was that the Japanese had "small" down to an artform. The big-3 tried to compete with the Japanese cars by trying to make Japanese cars (small car, small engine) instead of streamlining the bigger cars. It was all about image and perception. If you had a big car that was streamlined, it would still "look" big and clunky. Besides, going from the early '70s to the early '80s, everything got all square, boxy, and straight-up ugly.
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