Quote:
Originally Posted by AndrewJ
wow.
But with plunging sales like that, what else are they gonna do?
Seems like they may be starting to realize (again) that trucks are a niche product.
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What do you mean a niche product? Light trucks make up almost 50% of the
market
Quote:
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Some automotive industry researchers have repeatedly forecast that light trucks would fall out of fashion. But auto makers are now so convinced that their high-profit sales of light trucks will continue to rise that they are racing to build light- truck factories and convert car factories to the production of light trucks.
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More recent data.
Quote:
However, by 2007 the situation was reversed, with domestic light trucks
outnumbering domestic cars by nearly 11 million units.
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Last edited by Lazarus; 04-11-2008 at 07:19 PM..
Reason: added data
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