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I haven't thought of anything good for your name, but would like to echo some things euromodder said about your business plan.
You need to identify what your target customer is driving. It would be good to go with a very popular car first. It would also be good to pick one that has a lot of room for improvements, so your product can easily make a very noticeable differences in mileage.
It also may be good to ignore that and go for a nitch market for a lesser known car. One that are mostly driven by people who think about MPG's more than the average person. I live in the states, so I don't know what to suggest, but here I would recommend ether a honda civic (popular) or toyota pris (nitch).
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