There seem to be so many ways to look at the economics of better fuel consumption. the most commone is raturn on investment, which argues that if you spend $250/yr to get a $25/yr saveings on fuel the 10yr return on investment is not very good.
I prefer to look at what the average North American spends on fuel, which is aprox $4000/yr and compare that to what I spend on fuel per year, which is Aprox $1000/yr. The way I look at it I can spend $3000/yr on reducing my fuel consumption by $25/yr and still be no worse off than the average person. What say You...?