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No brand of motor oil is any better than another. There may be subtle differences in viscosity, but as long as it's API certified (as even the generics are), then it has the same additives as any other oil, and it's fine. I like synthetic 0W30 in cars that call for 5W30/10W30, and 0W20 in my car.
There's lots of marketing going around, telling you a certain brand of fuel or spark plug is the best on the market, that your plug doesn't have enough ground electrodes, etc. Nonsense. Just go with a copper plug from the same company that supplies the factory with plugs. So, NGK.
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