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Originally Posted by trebuchet03
Sounds like you don't like advertisers - not the marketers...
How is that awesome laundry detergent supposed to get to the grocery store? I mean, if they're not allowed to market it, none of the grocery stores are going to know about the product to be able to stock it.
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There is a place for advertising, if you want to showcase a new product, advertise new features, get out information about a sale or special, but really take note of TV, radio, billboards etc. how many ads ever talk about price or features and how much of its about image. I think about 80% is purely about image. This has no benefit to anyone and just chews up resources as one of the other posts points out.
If I wanted to get my new laundry detergent on the shelves of Walmart, I simply make an appointment with their HQ to set up a meeting with one of their Buyers. I go and make a presentation, if they like the product and it fits within their store strategy, they invite me back and we negotiate price and quantity and it’s on their store shelves. Most other companies operate in the same manner, I don’t need to advertise my product to get it on the shelves in the store although it might certainly help in the negotiation process.