Quote:
Originally Posted by trebuchet03
For beer - I only buy beer that advertise on taste and style.
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How does the beer company advertise taste?
They can use the same buzzwords that all the beer companies use: clean, cold, crisp, smooth, no aftertaste....
The only real way to advertise taste and it mean anything is to give out samples. That’s why beer is marketed entirely on image, they really have nothing else they can communicate on their product.
To me that is the clear difference between advertising and marketing (even though I realize in a sense they are the same thing - I am not a marketing major!). Advertising is putting your product out there and communicating something about it like availability, price or features. Marketing is the overall strategy to get people to buy your product, its about portraying an image and targeting certain people to buy your product, it may use price, product placement or even advertising to communicate its message of this product is right for you if ..... (fit our selected profile).
I go back to my NIKE example, they are a marketing company. Did you know that they do not manufacture most of their own products. They simply contract another company to manufacture their product and slap their logo on it along with a huge markup.