Quote:
Originally Posted by Duffman
How does the beer company advertise taste?
They can use the same buzzwords that all the beer companies use: clean, cold, crisp, smooth, no aftertaste....
The only real way to advertise taste and it mean anything is to give out samples. Thats why beer is marketed entirely on image, they really have nothing else they can communicate on thier product.
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First, don't look at the crap words as you described...
Spicy, Floral, earthy, grassy, fine, fruity, nutty, delicate, assertive, etc. etc. Are all "buzzwords" that apply to different type of great beer. And that's just for the hops - there's a whole bunch more if you like malty beers.
So also look for dry, complex, heavy, fine, etc. etc. etc. (I like complex flavored beer that has more than one palette)....
Then, it helps being an educated consumer - if you want a spicy/floral beer - look for something that advertises it has kent goldings hops. Knowing what bottle conditioned/primed means could prevent a bad night on the toilet if you tend to be sensitive to the stuff at the bottom of the bottle. Knowing what "fine" means in reference to taste is a big help. This way, you don't have to actually drink it to have an idea of how it's going to taste.
Then, there's recognition. I forget the name, but one of my favorite beers comes in a very simple/unique bottle. It's an English ale, but when I see the bottle - the name comes back
I like beer - but, moreso, I like tasting beers.