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Car manufacturers are pragmatic & more dependent on the immediate emotional response for selling their products. Purely engineered shapes might not elicit a positive effect on our lizard brains. Mechanical engineers do not create for an 'impulsive' visual response. That is why they are very dependent on the success of their designers & studios for evocative concepts. The marketing (successful) need for an artist's fine 'visual' balance of proportion, shape, & surfaces of a vehicle. They still have to work alongside solid engineering precepts and technical platforms. Recent fashionable designs 'carve' shapes to create desired dynamic highlight/shadow reflections. Even Hyundai's & Kia's ascendancy has plenty to be grateful to their great designers & studios. Earl, Buehrig, Gandini, Giugaro, Bertone, Loewy, Mitchell, Michelotti, Gale, Pininfarina, etc are just a few of great 'lizard brain' artists.
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