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I think things like Ben's 300mpg.org build your own electric car DVD is also a good start, it makes the average person feel like it's something they can have and build.
But starting off with showing them how much fun they are, or just letting people go for a ride in one.
So many people see my electric car and ask how I could own an electric vehicle because "they were all recalled and crushed"... um, no, a few of them were but not all of them, not even close!
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