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You and James are right re: the psych. I think more often than not that outward displays of "egomania" are the result of compensating for insecurity, not true superiority complexes.
It's not just males though! U.S. women drive (PUN!) the majority of new vehicle purchases, and that would be SUVs and Pickups. Women, moreso than men, place high importance on sitting up high, surrounding the passenger compartment with sheer bulk, and conforming to the herd.
Both genders in the U.S. seem to relish bringing a cannon to a knife fight though.
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