[Frank Lee]

Ahhh, here is why they keep getting taller:

I wish the F-150 weren't so tall. I recall when I first saw the face-lifted F-series a year ago at a Ford event in Dearborn, one of the engineers boasted that they had increased the ride height by an inch, because dealers told them that many buyers were paying the dealers to put lift kits in their trucks anyway. You know, sometimes car companies should not cater to stupid people. You want your truck to ride an inch taller for no good reason other than that you want to tower over the guy next to you at a stoplight? Then pay your dealer's service department to install the lifts. Let the rest of us drive trucks that are a little easier to get into and out of and that have the aerodynamic efficiency advantage of a lower ride height. Jeez, the optional bed step with the recessed grab handle in the tailgate is cool, but it shouldn't even be necessary.

2009 Ford F150 - Nicely Tailored Cabin - New Ford Pickup Truck Review | 2009 Ford F-150 Review at Automotive.com