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One of my favorite quotes sums it up well: "It's not the problem that's the problem, it's how you think about the problem that's the problem". People's mindset is focused on hp, safety, and styling. Not only is FE on the bottom of the list, but people's preconceptions about what matters in a car runs against what's necessary in car comprehensively designed around FE. Big Auto is in the money-making business, not the trying to change people's minds' business. High energy prices might make people reconsider their priorities.
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Slowly modding my 2000 sonata to what it should be... one project at a time. 
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