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I think the main reason is the tall driver design... People feel safer when they are higher up. Plus there seems to be a downsizing in the general populace, out with suvs (a little) in with the tall car (I own a vibe so +1). On top of these, the new european standard for pedestrian safety dictates a tall hood which dictates an even taller roofline (dictates isn't the right word...).
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