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...number 1 rule of speaking: "...speaker, KNOW the audience..."
...ask your audience this quesion: "Why do you want to know about driving economically?" and, then tailor your (known) "nut-adjustment" driving skills/tricks to their answers.
...obviously, "cost of gas," will be an answer, but that's NOT a reason, it's really just the cause behind the real reason--to SAVE MONEY while STILL being able to drive anywhere at any time as they did before. Now, THAT'S a "reason."
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