Quote:
Originally Posted by Arragonis
b) make as much profit on each car as possible.
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Don't forget that one large component of "b" is the cost to produce the vehicle. That's one huge reason that luxo-SUVs were so very popular early on--it was cheaper to build a truck than a car (lower safety standards, expectation of lower-tech suspensions and so forth), and people were willing to pay top dollar for a cheap-to-build truck if you changed the bed for a passenger compartment and loaded it up with leather seats, sound deadening, and cup-holders.
I suspect that's another reason that the F-150 has been so popular; it used to cost Ford less to make than a Taurus and they could sell it for a similar price.
-soD