I may avoid some stations, but for gas or diesel I am more concerned about the volume of fuel sold. Freshness. Clean filters (does your station filter?).
If the difference is 10% (not 10-cents) then, yes, I'd be willing to travel. In high school I traveled 15-miles or so (at the cost of a gallon) to buy cheaper gas because, [A] it was payday/Friday and time to cruise 200-miles in an endless loop on legendary Forest Lane; and [B] offsetting the cost of beer was incentive enough. Gas at 39-cents versus 46-cents, and Coors at $1.65/six pack. But wages at $1.35/hr ca. 1976.
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