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In his book, R.Q. Riley makes a good point: people buy with their emotions and only use reason as a supporting argument.
People buy a Prius because it makes a statement about who they are, not because they primarily want save money or help the environment.
Ask the average Prius buyer why they bought their car, and their likely to support their choice with logic..."it gets 50mpg, access to the carpool lane, is environmentally friendly."
Deep down, the truth emerges: "I bought a Prius to buy the experience of owning a 'Prius.'"
- LostCause
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