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I have had a new, for me idea, which is that the persute of improved FE performance should be viewed as an investment in R&D. I don't think there is a R&D department anywhere that makes any money, they are all a loss in terms annuel balance sheets. Yet in most ventures that last, R&D is the key to servival of the venture. So it would seem that the economic viability of any activity is most dependent on the lens through which it is being viewed. Most things we think of as economic activities now, began as some ones hobby... airplanes, cars, computers...
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