VW mgmt has forgotten how they got to where they are; they've even forgotten what
People's Car means.
And as is typical of just about all business these days, upper mgmt, making 400x more than the rest of the employees for basically partying all day, is completely divorced from the reality that is their customers'. They think that by hiring someone to conduct retarded focus groups and surveys, they then know the customer.
If they were paid $40,000/year, they really would know the customer.