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I really don't understand why you are upset.
Canada has always used the imperial gallon and never the US gallon.
I am old enough to remember when we bought gas and the pumps dispensed in....imperial gallons.
When I see those ads I knew instinctively they were in imperial gallons.
Perhaps you are younger and have succumbed to the US culture? Not meaning that as a slight but a reality of living next to a large country.
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