The sad part about this it ain't some shaddy dealers posting ads in local newspaper but it's ford of canada doing it.
just go to ford.ca and the first thing you'll see is an ad about the new 2012 focus getting 59mpg hwy. Dang I'm ashamed I've got a ford product sitting in my driveway
The problem I've got with that is that 50+ years old still can't really ''understand'' metric unit. Like my father don't calculate in l/100km but in mpg but he's still better than my father in-law who told me his last car should be economic as the salesman told him it doesn't cost more than 40$ to fill-up when it's empty!