Quote:
Originally Posted by Kodak
I guess what I'm trying to say is that the automakers can create criteria upon which consumers may act...
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That's true, but there's a reason Madison Avenue gets its billions. Suppose the automakers had decided, back then, to devote the same amount of advertising to selling fuel economy, and had gotten people to pay the same kinds of markups as they paid on SUVs. Then when the economy collapsed & gas went over $4/gal, they would have had products to sell.
Also remember that even with the advertising, and the constant pushing of the "Americans want big cars" meme, somehow a lot of small to medium sized cars seem to get sold in this country.