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Originally Posted by Lazarus
Actually there is a minimum speed on interstates. Here's a couple of links.
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In that case, just use the lower. Most of those are actually pretty good and far below the speed actually traveled on those roads. Also note that there will be tolerances on the low end, just as there are on the top end.
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As far as critical mass rides that would not be something to use as an example IMO. The affect and anger that goes with that last several days after they are complete.
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Make no mistake, this will probably generate some ire at first. It's unavoidable - there are always hotheads who will defend their god given right to waste fuel racing to the next stoplight, fuel that your children won't be able to use. To quote Gandhi:
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First they ignore you, then they laugh at you, then they fight you, then you win. - Gandhi
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But I agree on the basic premise - the goal is to educate, not alienate.
e.g. you do this where there is an alternative lane, which is the case on all those high speed roads. And the idea is to do it gradually. Each person can do it at the speed at which they feel comfortable.
More on catchphrases: maybe a phrase like "Do you know how to drive for economy?" would work. I suspect that economy would reach more people than environment, but I could be wrong.