Quote:
Originally Posted by Arragonis
Acting as a lesson against protectionism the European market first threw up barriers to the Japanese...
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But appreciate the very significant difference between the Japanese going into Europe and the Japanese going into the US. In Europe, the Japanese were offering similiar-sized products to what European mfgs were producing, so they had to compete on price, quality, & service. In the US, they had that very underpopulated small car (and small pickup) niche waiting for them.