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social integration for challenging fellow ecomodders and hypermilers with potential built in for possible facebook updates or twitter feed updates when "milestones" are achieved. You don't have to take it to that level, but that's what people are looking for in an app these days.
if I were you and I wanted to make this app stand apart, I'd make it free, but with unlockable features either through IAP or by inviting other people to download the app. the unlockables don't need to cripple the app, but just add some neat functionality or customization. Of course, I have no idea how far you were hoping to take this app...without some of the above though, you're just another forgotten app in the hundreds of thousands of other apps.
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