Quote:
Originally Posted by MetroMPG
I get the impression that you can't frame it as a single issue with a single slogan. You need to craft it as a national security issue for some people (particularly in the US), or they won't hear you / care. Others are receptive only to economic language, and others will hear an environmental message above all else.
Not trying to rain on the idea - just throwing thoughts out there.
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That's a very good point - there is a market for this message, and different people have different motivations. You covered every one I can think of. Maybe one slogan wrt the act of slowing down, and a generic web destination covering each of the different angles. Or separate slogans?
My leaning is towards one good slogan at a time. Or a variation on a theme?
E.g. Go(ing?) Slow For...
-the environment
-your children
-your pocketbook
-national security
-self reliance
-for safety
etc.
By selling stickers near cost, you'd get an idea of which themes resonate well with people.