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In every online news story about energy where commentary is allowed, the article and the rubes commenting all concentrate on the supply side- more nukes, more coal, more wind, more transmission lines, more everything. Bring up the fact that households today use way, way more power than they did even a short decade or two ago and that conservation efforts are in order and in fact are pretty painless and easy to do, and prepare to be marginalized, ridiculed, or ignored. :/
Works for water and, well, every consumable too.
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