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Brand loyalty in the trucking industry is almost worse than a Ford vs. Chevy debate - not only are they loyal to the brand, but to the class as well. If they've always had a Freightliner Classic, they're going to buy a Freightliner Coronado - even though the Century and Cascadia have the same size cab and sleeper and sport the same engine and transmission. From the inside, with the curtains closed, you can't even tell which truck you're in. Only when you look out over the hood.
Same for KW - they *might* consider a Pete 389 instead of W-900, but that's as far as they're going to get with the thought process.
You will notice that almost no *FLEETS* have pete 389's, KW W-900's, or Freightliner Coronados - they learned years ago that looks are not more important than fuel economy. The square trucks are generally owned by single unit owner/operators that own their own truck. O/O's make up at least 90% of the trucks on the road.
The only way to get these brick-like relics (that are still being made today) off the road is if they're legislated off - or if fuel prices continue skyrocketing.
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