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A loaded minivan doesn't promote others to keep high occupancy in their minivans the way a celebrity promotes anything. I rarely see minivans or Prii with high occupancy anyway :/ It's a big If with respect to occupancy. In any case, Apples to apples, a fully loaded Prius (5) has a greater mpg per capita than a fully loaded minivan (7 - even 8).
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The way I read it, it seemed like you'd rather see a celebrity (one person) in a Prius than a full (7-8 people in a) minivan. I thought we were talking about actual efficiency rather than using star power to get a point across. How many people bought a Prius because Larry David drives one?