Quote:
Originally Posted by ConnClark
You have to be kidding me! As far as marketing the Segway is considered only second to the 1984 Apple Mac super bowl commercial. No product ever has generated so much hype before its unveiling.
For what it does its design is elegant and its user interface couldn't be simpler.
It may not be a commercial success at over 50,000 units sold, but its design and marketing are top notch. If you want a failure look at the Aptera. It will never be produced in numbers to even threaten the Delorean.
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The segway is a technological marvel. I won't dispute that. The problem is, it is a really stupid way of moving a person around. Very expensive and slow. And the pilot has to stand. A bicycle does everything better at a tiny fraction of the cost.
As for it's marketing, it pretty much consisted of "hey, this really smart inventor dude has come up with an amazing contraption that will revolutionize transportation".
It wasn't.
It didn't.
They were bought up mainly by government agencies that wanted to jump on the bandwagon. People with room temperature IQs would not spend their own money on what is basically a technological marvel that does something very expensively and poorly.
I will not call it an example of good marketing, because, unlike the mac, it did not have success in the private market. It was a success at proving how idiotic politicians are with other's money.