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Old 12-24-2011, 09:49 AM   #12 (permalink)
IamIan
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just my 2 bits.

I think Aptera's mistake / cause of failure ... was the drastic change in production strategy.

Long ago , they had a small factory setup , tooled , etc ... the original concept was to produce small scale to start ... then later expand to a larger facility ... the small factory they had setup even had already begun to run and had produced a few of the first vehicles ... then new management had the bright idea to scrap the first factory and try to scale up to full size with the first product ... knowing they didn't have the capital or resources to be able to actually fund it ... they put all of their hopes on the idea that a government loan could cover the difference ... knowing full well the government loan required them to not need the loan ... which they did ... so they bluffed ... the bluff started to fall apart it was only a matter of time.

They bit off too much too fast... I think they should have just stuck to the original plan of starting off small scale production with the first factory that was already setup, tooled, and producing vehicles... sell them to the people who were on their waiting list.
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