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I wouldn't consider lack of HID lights to be cutting corners, and I don't believe they are standard on most cars now (although I'm not current on trends). Edison bulbs are much cheaper and proven to work. The savings of "cutting corners" is passed on to the customer.
My TSX has HID, Nav, heated this and that, airbags everywhere, as standard equipment, but it also retails for much more than a Focus.
Every manufacturer sets a price point for every model of vehicle, and spending that extra 50 bucks to add this feature or that is unacceptable (from a business standpoint).
That said, I believe the Koreans are building exceptional value these days. The Elantra and Sonata were on my radar for their affordability and relative fuel efficiency. The TSX won my attention for something completely irrational; the silky 6 speed gearbox is an absolute joy to row through.
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