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I think the market out here on the west coast is really different than elsewhere. There's more and more folks wanting to drive the diesels in order to switch over to biofuels, but most folks are left with two choices in a passenger car: a VW or a Mercedes. For many, a Volskwagen is too small and too loud on the inside. Most of these people end up buying a Mercedes, which is barely more fuel efficient than a big truck.
So, all these people end up driving a Mercedes because there just aren't other options. I think something that got 35+mpg as opposed to 25mpg, and was also a lot more unique and fun to drive, would have a good deal of appeal to the right person.
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