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Just like politics, you have to convince the middle to win. The design offering is so polarizing that it would negate efforts in convincing top bell-curve people to live with eco-vehicles. You got to offer attractively designed packages with practical hybrid/EV performances that 'middle America' would gladly dip their toe in. Fisker takes it to a very high fashionable level. Obviously to get the first -adopter, fashion trendy, monied hipsters...or social media moguls.
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