The blue one looked a lot like a Chrysler 300.
If an 80 mpg car was available stock from a car company and was cheaper than a Volt I think a looot of people would buy it, especially with gas well over $4/gallon and heading towards $5/gallon.
And I think they know we care about fuel economy, ex. Fiats, Minis, Pruii...
Small Cars Get a Boost With Fuel-Price Surge - MSN Autos