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it takes a dealership as much time and effort to sell a $12,000 car as it takes to sell a $30,000 car.
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The last time I walked into a Ford dealer and asked if they had a base model fiesta I was told they couldn't keep them in the lot, and that they wished that ford would send more because they sell themselves. in contrast they had an auto trans/ power everything version that had been sitting for 5 months, because it cost $3000 more. dealers almost never have to mark down or give special offers on economy cars.