By AMY CHOZICK
Published: March 22, 2012
As Young Lose Interest in Cars, G.M. Turns to MTV for Help
http://www.nytimes.com/2012/03/23/bu...e&ref=business
Quote:
.......... many young consumers today just do not care that much about cars.
........There is data to support Mr. Martin’s observations. In 2008, 46.3 percent of potential drivers 19 years old and younger had drivers’ licenses, compared with 64.4 percent in 1998, according to the Federal Highway Administration, and drivers ages 21 to 30 drove 12 percent fewer miles in 2009 than they did in 1995.
Forty-six percent of drivers aged 18 to 24 said they would choose Internet access over owning a car, according to the research firm Gartner.
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