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aren't y'all forgetting the hobby factor? while the initial motivation may have been savings on gas... spending money in an attempt to achieve marginal results is sort of the definition of a hobby (especially when it comes to cars) no? just look at the folks who dump tons of cash into their rocket-cars. rarely will they ever be able to take advantage of their performance equipment... but they do it because they enjoy the hobby of it.
same can be said of ecomodding.
jmho though.
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