Quote:
Originally Posted by payne171
This is why I am a big fan of the Cadillac version of the Volt. They could put 1 or 2 thousand dollars into the body and interior and charge $50,000 for it. It would sell for more profit to some people because it makes a lot more sense (to them) to spend that much on a Caddy than a Chevy.
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I agree completely. Relatively modest sales numbers would look better too. When people think "Chevy" they think of cars selling in the 100,000 -200,000 per year range. That makes the Volt numbers look pretty low. But 10,000 units is sustainable with a Cadillac model.
As a Cadillac, the perception would be that the vehicle is a premium offering, that it is profitable, that it is selling well, and that it is attractively priced. As a Chevy, it's "just a Chevy," it's not profitable, it's selling poorly, and it is overpriced.