Seems like there are a couple of obvious problems with this. First, if it's only looking at new registrations, how do they know that all the people are replacing their hybrid? Maybe they're keeping it, and buying something else? (And the big question: why is this sort of data public, anyway?)
Second, if you exclude the Prius, there just aren't a lot of hybrid models around to be loyal to. That is, if I wanted to replace my current 2000 Insight with a similar hybrid, I couldn't, because there is nothing similar on the market.
Oh, and a third problem. The study is only looking at the owners who are buying replacement cars. Now isn't it likely that most of the people - hybrid owners or not - who are buying new cars are doing so because they don't like the car they have? Isn't it likely that the people who like their hybrids - especially the ones who bought them to save money - are simply keeping the one they have? I know I am.
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