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I agree with most comments and especially DieselBeetle.
From my observation, the people who buy hybrids tend to be wealthier. Wealthier people can afford to purchase more fuel. Once the novelty and good feelings of having saved the world have worn off from buying a hybrid, they are back to driving cars that excite them or otherwise project the image they are after. People are typically excited by power, and generally want to project a high class image.
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