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Spread the word!
A little out of the ordinary. Our local community has a family-oriented spring fun fair that includes a car show. There's always a plaque for "alternative power", but nobody every enters. This year I entered my new Prius c3--complete with ecomodder.com on windshield and rear window. Got lots of questions and expressions of interest in fuel saving. Also, won a trophy. There's a bunch of ways to get the word out.
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