Having driven with him, I'll say the video is pretty "calm" compared to driving with him in real life.
Hypermiling can be calm, or intense, depending on your goals. Pretty good isn't good enough for me, so I choose the intense option. You're right, though. Most people will just tune out unless it is easy.
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11-mile commute: 100 mpg - - - Tank: 90.2 mpg / 1191 miles
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