If FIAT owns the rights to the 'Rambler/AMC'(American Motors Corp.)monikers,after using a pick-axe,rock hammer,router,chisel,and belt-sander they could re-introduce the the 1965 Rambler/AMC Marlin as their family drag slayer.It was America's first Kammback.
Consumers 'expected' fuel economy from Rambler/AMC.
FIAT could create 'in-house' competition for more market share,catering to buyers who expect 'unorthodox' styling.
'Worn bars of soap','amorphous-blobs','blob cars','jelly bean cars',................................. it's all good to a Rambler owner!